The Cold Open
This is a quick read of Seth Godin’s daily blog. I highly recommend you get on his email list. A lot of nuggets on a regular basis. This one in particular flips the elevator pitch on it’s side. It’s so true, the objection or rejection is most often just a misalignment of needs. Better to ask questions and seek to understand. What’s your elevator question? CLICK HERE to read more and subscribe to his blog.